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Dear Salon Professional,
I've been fascinated for years how some independently
owned businesses bring in thousands if not millions of
dollars a year while similar businesses offering the same
products at about the same price never really reach the
pinnacle of success. I got in the advertising business
because I wanted to know what millionaires think or do that
set them apart from individuals who never quite seem to make
it no matter how hard they try. I wondered what forms of
advertising they used, what behaviors they practiced that would create
a loyal customer and I wondered if, perhaps, millionaires in
the nail salon business share the same secrets of success.
Over the years, like many typical women who take pride in
their appearance, I've gone to salons to have my nails done,
and often I was the only one in the salon while there were
five or ten booths that could be bustling with customers. So
I asked my boss if we could do a market research project
that involved nail salons and see if we could determine why
some were outrageously successful while others were just
getting by.
My boss agreed and I took on what became a statewide nail
salon survey in North Carolina. Do you realize that there
are 1258 nail salons in North Carolina alone? (And a good
deal of NC is rural, open country.) I spent weeks traveling
from malls to shopping centers and the results I found were
incredibly interesting. Most of the salons were owned and operated
by highly motivated, positive entrepreneurs who were extremely creative
and artistic. However, the first eighteen nail salons I
visited were empty. The lights were on, it was during
business hours and the neon lights said, "OPEN" but there
were no customers in site. And then there were stores that
were so busy they didn't have time to chat because I didn't
have an appointment. "Talk to me while you do my
nails" I suggested, and they said "Sure, what time
next week would you like to come by?"
One owner was kind enough to tell me that she closed her
studio at 10:00 pm and she would love to meet me for a late
cup of java at an adjacent Shoppe. I asked each owner (both
the successful and those struggling) a series of probing
questions about advertising methods, marketing, customer loyalty, products,
pricing and the competition in the nail salon business. I called together
my marketing team who combined has 47 years of hands on, proven, marketing
success and together we reviewed my exhaustive research in what seemed
like a never ending brainstorming session.
>From the research and the brainstorming sessions we
created an innovative, foolproof, turn key solution that
requires very little effort on the part of the salon owner
and is guaranteed to bring new customers and retain the existing
clientele. In fact, the answers we found not only create
loyal customers, but also inspires your current customers to
recommend you to all their friends. And that's not even the
best part - unlike many forms of advertising popular to the
nail salon industry such as yellow page ads, cash register receipt coupons,
tabloid style newspaper ads, telemarketing, flyers, classifieds, store
window banners, business cards, bulletin ads in grocery
stores and fitness centers - you'll be able to track the
results of your advertising with this amazingly affordable,
no-selling solution. Quit trying to bring in new business
and focus on what you do best -artistic nails. Leave the
dirty work, and your success to the crazy ones of us who absolutely
have a flair for, and love marketing. Send me a check for
$21.95 (about what it costs for one set of nails) and I'll
send you everything you need to get started. Your check pays
for shipping and handling, your foolproof lead generating
kit, all the secrets I learned during my research, (worth
thousands of dollars in trial and error from nail salon
owners who have been in the industry for years and twenty dollars
off any future orders with us. And because I am so convinced
you'll benefit from our foolproof method to keeping and
retaining customers, I am offering you a money back guarantee. If
you are not completely satisfied within one year from the
time you receive all the stuff I am going to send you,
simply email or write me and I'll personally write you a
check for your full $21.95 back. No questions asked, no hard
feelings.
BONUS:
If I receive your check or credit card before Jan 15 (10
days) I'll throw in a copy of101 Marketing Tips Every
Business Owner Should Know (worth $15.95)absolutely FREE. You've
worked hard for your success, now it's time to work smart. For
your convenience our agency also accepts credit cards,
simply email or call me with your name, salon name, street
address and your credit card information. Or you can send a
check for $21.95 to:
Life Long Productions
Att: Angela Brown
Nail Salon Success Secrets
Box 34352, Charlotte NC 28234
LifeLongPub@msn.com
704-556-6344 |
