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About:
Search123.com
is a real time "cost-per-click" (CPC) search
engine, based in Westlake Village, California.
Search123
was designed to bring the relevancy back to Net searches
with an open market, pay-for-performance search engine.
Merchants bid for placement ranking in search results and
pay only when visitors search relevant keywords AND
click-through to their sites. Non-paid listings for
non-consumer products are provided by Google.
For
other, specific information see the following:
Merchants
Users
About:
Why Cost-Per-Click Listing makes sense
OLD
SCHOOL E-COMMERCE IS D.O.A.
Banner
ads aren't working. With average click-through rates of less
than 1%, you're paying $1 per click even with a fire sale
rate of $10/CPM. Plus, the CPM click-through you end up
getting is more likely just a bored surfer killing time as
opposed to a qualified, serious shopper who's searching out
your product or services. Trying to improve your search
engine ranking by meta-tagging and trying to beat algorithms
is just not worth the constant hassle for the serious
e-merchant.
NEW
SCHOOL E-COMMERCE IS COMMON SENSE.
Sooner
or later, things always point back to the truth; value is
king in business. And Search123 CPC listings allow you to
maximize the value of your advertising dollar. With our
platform, we earn our money because you pay us only for
intentional visitors, not for eyeballs - only for actual
click-throughs, not for impressions. If we do not deliver,
it costs you nothing. Here, you get what you pay for. It's
180 degrees from paying regardless. Plus, at Search123 you
do it all on your terms, setting your own bid and rank,
according to your budget and individual needs, all in real
time.
TRY
IT
Try
taking just a portion of the funds you were about to burn up
on CPM "close your eyes, rub something for luck, and
make a wish" advertising. Instead, allocate those few
dollars to your Search123.com account. Here's our promise:
we'll bring you self-identified, hypertargeted consumers and
we'll charge you only at the click-through amount you
specify. If we don't bring them to your site, you pay
nothing. Insist on that kind of accountability the next time
you shell out for an "improve-your-ranking "
seminar and they'll show you the door. Search123.com's
approach uses common sense. It's fair. It's value. And, it's
good business.
About:
Strategy: How Search123 cost-per-click site listings work
First
of all, since we have a 24 hour Account Services Center, you
can always call us and we're happy to explain the total
flexibility and power that Search123 can give your business.
Whether you get our help, or manage your account yourself,
the following are strategic steps to listing on the
Search123 search engine.
- Think.
Decide on the most relevant keywords that your site
should be listed under.
- Bid.
Offer
to pay a cent or more per-click for each keyword
you've identified.
- Analyze.
Ask yourself: "what's a self-identified, hot lead
worth to my business"?
- Utilize.
If a potential consumer is worth only a cent to you, bid
a penny per customer. If it's more, bid more. You
control your bid. You have total discretion over what
you're willing to pay per lead. That said, the amount
you're willing to pay per lead determines your ranking
under the keywords. It's fair. It's pragmatic. It's
clean. Because it's about quantifying value. We distill
everything down to 2 questions. What's a
self-identified, hot lead worth to your business? What's
it worth to other businesses? Let the commerce begin.
- Originate.
You develop all your descriptions in your own words,
exactly as your business requires. Use incisive
language. Be accurate. Be smart.
- Specify.
Particularizing is a Search123 strategy to help you
intelligently harness the net. Which particular page on
your site do you want Mr. Particular searcher zapped
through to? All keywords are not created equal. All
searchers should not be sent to your homepage "just
because..." Why not link targeted keywords to
specific pages in your site? Go ahead and link the
keyword "travel" to your home page, but try
setting up "Alaska cruises" so your link
shoots Mr. Searcher to a specific "Alaska
cruises" page in your site. Be smart. Be precise.
Give Mr. Searcher what he's looking for as exactly as
you can. If you're not doing this, you're not harnessing
the net, you're getting shackled by it.
- Hypertarget.
Okay, so now you've particularized your links, by
linking certain keywords to the relevant site pages. We
add a layer and give you the tools to completely
fine-tune the process. Here's how: you can write
different descriptions for your different pages that are
linked to different keywords. The hypertargeted consumer
is telling us a lot about what they need by the specific
term they search. Capitalize on it.
- Control.
Do you consider it a priority to be listed #1 under a
certain
keyword? If you want to be aggressive, use the Search123
proxy-bidding tool. This guarantees (within the spending
limits you pre-approve) that you won't ever be knocked
out of the #1 space. Lock it in.
- Seize.
Here's a thought: why don't we all start using the net?
The net is dynamic. That's because e-commerce is about
markets - markets are about people and conditions - and
people and conditions are in constant flux. The
e-businesses that understand this are the ones who
succeed, but only if they have the raw power to
dynamically translate understanding into action. Enter
Search123. When you have a time-sensitive opportunity,
Search123's true real time technology empowers you to
seize it by the throat. List a particular promotion for
one day, one hour, whatever the dynamic environment
invites. Adjust your bids. Alter your descriptions.
Modify, add, crop, or drop keywords,
descriptions, and links. Consumers use the Internet.
Shouldn't we?
- Receive.
Search123 is 24/7. We are interested in being precise,
thoughtful, and intelligent in providing insights and
advice to aid e-businesses. We have an ongoing stake in
your getting results. So, contact our Search123 account
service reps 24/7 if you'd like help. We have answers.
Suggestions. Expertise. And, we're good at helping you
think things through. The guiding principle of our staff
is: use truthful, common-sense thinking - Use it
outside-the-box.
- Enjoy.
The Search123 system is solid. Pure. Clear. Fair. Which
is why it works. We're sophisticated in what we're doing
not because we think we've reinvented the wheel, but
because we don't. Our approach is about fundamentals
carefully filtered through the dynamic realities of the
net. That's true edge. We earn your bid amount only when
one of our self-identified consumers actually clicks
through to your business. We aren't in the business of
selling impressions, re-directing "traffic" to
partners, or becoming a "portal" by offering
horoscopes, dating tips, or lotto-style "cash for
searching" prizes. We're a search engine. We
provide search results.
- Restrain.
Search123 has one, and only one, cardinal rule. Keep
your keyword
buys relevant to your site. Be fair. Be smart. Don't
list your tattoo parlor under "travel". It
does not benefit you, and it cheats our surfers. Bad all
around.
About:
The benefits of listing your Web site on Search123
Here's
what's different about Search123 and how listing your site
at Search123 will benefit your Web site:
All
your click-throughs from Search123 are hypertargeted
consumers. That's a very important difference. Every
single click-through will be a consumer who searched a
keyword that you listed under and who read the description
that you wrote and then clicked through to your Web site.
This is different from other CPC search engines who list
"recommended sites " on their home pages just
because the bid amounts are high. That practice of trying to
maximize click-throughs on high ticket keywords dilutes the
value of the model. We don't do that. We allow consumers to
self-identify their interest. This pre-qualifies the
consumer before you spend one penny.
You
have truly real time power. This is unique to Search123.
There's no waiting two or three days with Search123. When
you need to make an adjustment to reach your consumers, we
give you the power to do it. Check your stats, bid new
terms, change descriptions. You've got the full power. In
real time.
Proxy-bidding
means you can stay #1 without hassle. The #1 listing in
any search term listing has the highest click-through rate
on that list. In our format, you don't need to keep checking
to see if you were outbid for the #1 position. You pre-set
the auto-pilot and proxy-bidding does the work for you.
$70
FREE. Search123 EXPERTS do 100% of the work. You save
your time. And, right now it's absolutely FREE! You make one
phone call. We do several hours of work strategically
evaluating your site, selecting terms, and writing your
descriptions. You sit back and reap the benefits of our
expertise. Usually, we charge $70 for our full Premium
package. Right now it's absolutely FREE even with the
minimum $25 account.
10%
Referral Payments! Join our Merchant Referral Program
and automatically receive 10% of every dollar spent by every
merchant you refer to our platform. Forever. We treat our
merchants as business partners. When you succeed, we
succeed.
You'll
enjoy peace of mind about Search123's technical quality.
We built it for speed and scalability. We keep it in a big
cage at Exodus, not in our garage.
You'll
have confidence about Search123's functionality.
Search123 is built for relevancy and customer satisfaction.
We want our surfers to be satisfied with the search results,
so they'll keep coming back to shop with our merchants. We
partnered with Google for non-paid results and hand-indexed
the Web's 500 most popular sites. That way people will
always find what they're looking for whether it's commerce
related or not. In the long run, that benefits the merchant
who lists on Search123. You are listed on a top-quality
platform.
24
hour Account Services Center means a partner to help you
succeed. On
the phone. Real people, trained in optimizing your
advertising account.
Lots
and lots of high quality traffic. We have an extensive
affiliate program bringing high quality consumers through
our search engine. And when a searcher uses Search123 for
the first time, we believe the total package of what we've
assembled will keep them coming back. We intend to be the
highly relevant, attention to detail, clean looking and
performing, search engine of choice.
About:
Why Search123 is fully real time
A:
By this time tomorrow, 145,000 people will die, 250,000 new
ones will be born, 1 million web pages will be added to the
Internet and the Earth will travel an astonishing 21 million
miles through space. Nothing is static. Why should your
listing be?
Q:
Why did Search123.com build the first powerful, cutting edge
engine with fully-realized real-time merchant control?
About:
Search123's philosophy
WE
| Are: |
Fast.
Clean. Fearless, aggressive, growing. |
| Aren't: |
Worried.
Cluttered. The norm. |
| |
|
| Think: |
Analytically.
Freshly. |
| Embrace: |
Fundamentals.
Technology. Style. Relevance. |
| Reject: |
Circus
atmosphere business. |
| Believe: |
In
the new, new e-economy. |
| Offer: |
Control. |
| Refuse: |
To
accept limits. |
| Give: |
Value. |
| Vow: |
Service.
Attention. To listen. |
| Observe: |
Some
dot coms seem exhausted. |
About:
What Search123 provides to the searcher
We
provide the most dynamic search vehicle on the net.
Searchers find fast, relevant listings- first our paid
results, then results from industry leader Google.com. We
back all of it up with our own index of the Web's 500 most
popular sites. Not only will you be able to find the best
commerce sites on the Web, but you will have access to the
whole Web- without clutter, junk offerings, or lottery-style
contests. The businesses with "bidded" listings
have skin in the game. They believe they have what you're
looking for and have put their money where your mouse is.
That's value to you. Reason it out - listed merchants with
bids don't want to waste your time because they don't want
to waste their money. Make sense?
2-second
User Manual
Search123
is designed to be intuitive and easily navigable. We offer
keyword searching our platform is fast, clean, and
uncluttered. You'll find what you search for. We're not
going to throw junk at you.
This
Standard Picture Web-Viewer is great for testing the
internet. Just
$80.00 to set up using this format and only $36.00 every
three months for hosting, and you get a picture
plus a 1000 words of text to describe your product or
service (no picture and its $75.00 set up and 1500 words)
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